# Vlad Hulin — Senior Product Designer & Product Manager

> Senior Product Designer & Product Manager with over 9+ years of hands-on experience designing and scaling complex enterprise SaaS, national document management systems (EDMS), multi-brand design systems, and AI-enabled product architectures.

## Core Profile
- **Current Role**: Senior Product Designer at Newfold Digital (2021 — Present)
- **Previous Roles**: Product Designer / UX Architect at InfoPlus (ASKOD, 2018 — Present), Lead Designer at BuildApps (2018 — Present)
- **Location**: Remote / Worldwide (Open to select senior leadership & principal roles)
- **Email**: vladhulin.work@gmail.com
- **Portfolio**: https://vladhulin.com
- **LinkedIn**: https://linkedin.com/in/vladyslav-hulin

## Key Competencies
- **Product Strategy & Management**: Product discovery, KPI definition, data-informed prioritization, cross-functional engineering handoff, PRD drafting, conversion optimization.
- **UX Architecture & Interaction Design**: Complex information hierarchy, enterprise workflows, data-dense web portals, responsive multi-breakpoint design.
- **Design Systems & Token Engineering**: Multi-brand design token governance (Figma Token Studio ⇄ React / Tailwind / Style Dictionary), WCAG AAA accessibility, component libraries.
- **AI & Modern Workflow**: AI UX architecture, prompt engineering for product workflows, automated design-to-code pipelines.

## Selected Flagship Projects
- **Askod Online Web Redesign** (InfoPlus / B2B SaaS): Complete overhaul of national EDMS marketing & onboarding platform. Achieved +330% organic traffic surge, 28,300+ new users in 4 months, and autonomous headless CMS integration (Directus).
- **Global Hosting SaaS & AI Builder** (Newfold Digital / Bluehost / HostGator): Multi-brand visual page builder UX and AI token governance serving millions of active users worldwide.
- **ASKOD Enterprise EDMS Ecosystem**: Cross-platform desktop & mobile document management ecosystem automating administrative workflows for Ukrainian government ministries, banks, and enterprise corporations.

## Full Dossier & JSON Resume
- Full LLM Context: https://vladhulin.com/llms-full.txt
- JSON Resume Schema: https://vladhulin.com/vlad-hulin.json