Askod Online Web Redesign
Transforming a Legacy Placeholder into a Scalable Growth Platform
InfoPlus · Product Designer, Project Lead · 2025-2026
A complete overhaul of ASKOD Online's web presence — turning an outdated 2018 landing page into an informative, trust-building, and modular marketing platform designed to scale B2B conversions. What is ASKOD Online ASKOD online is a B2B electronic document management platform that helps businesses handle digital signatures, workflows, and document exchange.
The Context Back in 2018, ASKOD Online launched a simple single-page website as a temporary placeholder. Over the following years, our core software evolved into a powerful, feature-rich platform — but the website remained frozen in time. By 2026, the gap between what we built and what we showed online had become impossible to ignore.
The website featured outdated interface mockups, barely scratched the surface of what the product could actually do, and struggled to convert visitors. It got to the point where our sales team hesitated to send enterprise prospects to the site, and marketing was completely blocked because the rigid single-page setup couldn't support targeted campaigns or new landing pages. What Was Holding Us Back Product vs.
Reality Gap Prospects were confused during sales demos because the software they were being pitched looked nothing like the outdated screenshots on the website. A Trust Deficit Enterprise buyers couldn't see the true depth and reliability of the platform, which directly hurt our credibility and demo conversion rates.
Marketing Was Stuck With no CMS or modular architecture, the marketing team couldn't segment audiences, test new copy, or launch campaign pages without engineering help. The Goal: Building a Growth Engine Rebuilding Credibility Show prospective clients the real Askod — transparent, modern, and feature-complete, backed by clear use cases and up-to-date UI.
Empowering the Team Replace the rigid one-pager with a flexible, modular system so marketing could build, test, and publish pages independently. Driving Business Impact Streamline the journey from first impression to sign-up, turning casual visitors into qualified leads.
The Approach & What We Built askod.online/strategy-research Setting the Strategy & Aligning the Business We kicked things off by digging into the competitive landscape and analyzing user search intent. It became clear that potential clients weren't just looking for another tool — they needed to understand how Askod solves their specific workflow problems.
Armed with market data and keyword research, I built a business case and pitched the redesign strategy to leadership. The focus was simple: show the clear ROI of moving away from a static page toward an informative, modern platform that genuinely reflects the product's depth.
