{
  "$schema": "https://raw.githubusercontent.com/jsonresume/resume-schema/v1.0.0/schema.json",
  "basics": {
    "name": "Vlad Hulin",
    "label": "Senior Product Designer & Product Manager",
    "image": "https://vladhulin.com/assets/avatar.webp",
    "email": "vladhulin.work@gmail.com",
    "url": "https://vladhulin.com",
    "summary": "Senior Product Designer & Product Manager with over 9+ years of hands-on experience designing and scaling complex enterprise SaaS platforms, national electronic document management ecosystems (EDMS), multi-brand design systems, and AI-enabled product architectures.",
    "location": {
      "city": "Kyiv",
      "countryCode": "UA"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "vladyslav-hulin",
        "url": "https://linkedin.com/in/vladyslav-hulin"
      }
    ]
  },
  "work": [
    {
      "name": "Newfold Digital",
      "position": "Senior Product Designer",
      "url": "https://newfold.com",
      "startDate": "2021-01-01",
      "summary": "Leading product design across global web presence and SaaS platforms including Bluehost, HostGator, Yoast, and Domain.com. Architecting multi-brand design token governance and AI-assisted onboarding wizards serving millions of active users.",
      "highlights": [
        "Architected multi-brand design token governance bridging Figma with frontend engineering repositories",
        "Designed visual page builder workflows and modular marketing component libraries",
        "SitePlus acquired by Newfold Digital in 2023"
      ]
    },
    {
      "name": "InfoPlus JSC",
      "position": "Product (UX/UI) Designer",
      "url": "https://infoplus.ua",
      "startDate": "2018-01-01",
      "summary": "Leading UX/UI for ASKOD enterprise electronic document management ecosystem automating administrative workflows for Ukrainian government ministries, banks, and major corporations.",
      "highlights": [
        "Scaled Askod Online marketing & conversion platform resulting in +330% organic traffic surge and 28,300+ new users in 4 months",
        "Built token-based Web UI Kit & Design System compliant with WCAG AAA accessibility",
        "Designed data-dense desktop software and native mobile apps (iOS & Android)"
      ]
    },
    {
      "name": "BuildApps",
      "position": "Lead Designer",
      "url": "https://buildapps.dev",
      "startDate": "2018-01-01",
      "summary": "Designing end-to-end web & mobile applications for international SaaS, Fintech, and E-commerce clients from 0 to 1."
    }
  ],
  "skills": [
    {
      "name": "Product Strategy & Management",
      "level": "Master",
      "keywords": ["Product Discovery", "PRD Drafting", "Conversion Funnels", "GA4", "User Journey Mapping", "Usability Testing"]
    },
    {
      "name": "UX Architecture & Design Systems",
      "level": "Master",
      "keywords": ["Design Tokens", "Figma Token Studio", "Multi-brand Governance", "Information Architecture", "WCAG 2.2 AAA", "Micro-interactions"]
    },
    {
      "name": "Design Engineering & Tools",
      "level": "Advanced",
      "keywords": ["React/Tailwind Tokens", "Directus Headless CMS", "HTML5/CSS3/JS", "Git", "Lottie", "Adobe After Effects"]
    }
  ]
}